YouTube is getting a new logo every week this month - but WHY?

youtube original logo

YouTube has always recognized Black creatives and their importance in the community, they even had a major change of policy favoring and supporting a lot of black creators on YouTube after the tragedy of George Floyd.

If you don't live in the US or Canada, You might have not seen this logo as YouTube only changed it's logo temporarily for the US and Canadian audience

And this month they are celebrating Black History Month (BHM) in the most creative and innovative way. YouTube made a special announcement stating that Black artists are going to be redesigning their Logo, in their own unique style, every week for February!

If you were tuned in to YouTube on Monday this week (if you ever left) you might have noticed a "BHM" next to the YouTube icon;

youtube bhm logo

Not to shabby if I do say so myself, and I do say so.

To kick off this cool campaign YouTube collaborated with Leandro Assis, a Brazilian-based artist, letterer and art director. Who replaced the standard YouTube text with a dazzling "BHM".

If you want to view the full interview of YouTube with Leandro, you can check it out here.

Personally, I like the font, it's very unique and is a perfect representative for Leandro's typical work styleIf you want to download some awesome FREE fonts for yourself check out our best free fonts for 2021.

The Artists' magnificent work isn't only restricted to logo redesign however. The work of all the artists' are also being featured on YouTube's official pages and channel.

They also updated their banner featuring Leandro's work;

black history month artwork

What do you think of this new initiative by YouTube? Do you think it's unnecessary or think YouTube is doing a great job shedding light on the creativity of Black creators. Let me know in the comments!

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